Hy-Vee’s Round Up program brings in over $290,000 for Veterans

By January 8, 2018Fundraisers

Hy-Vee customers helped raise more than $290,000 to support active-duty military members and veterans through the grocer’s Round Up program in November. The campaign provided customers at all of Hy-Vee’s 246 stores the opportunity to round up their total purchase to the next dollar — or a desired dollar amount — at the checkout. Hy-Vee matched customer donations up to $100,000, bringing the total donation to $290,068.85. The company has raised more than $1.4 million over the past five years through the program. All proceeds from Hy-Vee’s Round Up program benefit four organizations that support veterans and their families: Hope for the Warriors, Operation First Response, the American Red Cross and the Puppy Jake Foundation.

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